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endura t18
Worth a lookShows beatable incumbent ratings (3.8★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great246.35avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good£14.65avg listing price — sweet spot $15–$100
Price range
Good£11.93–£18.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad£91K£91K/yr · 61K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Quality Gap