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elf bars
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible43.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 159K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.05–£12.59cheapest to priciest tracked listing — scored on the share inside $15–$100