35
elephas projector
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£111.48avg listing price — sweet spot $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,959.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£29.78–£312.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 13K searches