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62

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Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 29Conversion 81Competition 56Returns 99Price range 39Avg price 95Brand share 13Review moat 80Quality gap 94

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.51

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great400.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£669K

£669K/yr · 259K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£0.34–£215.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand