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ecig battery
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($93K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great426.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.35–£25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 100K searches