43
ebook readers
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good711.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good£122.58avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£6.95–£277.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 137K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price