37
e-liquid
Skip itPrices mostly outside the sweet spot ($3.07–$10.67) — this niche doesn't clear our bar today.
Review moat
Incredible61.32avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£8K£8K/yr · 34K searches
Price range
Bad£3.07–£10.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier