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dvd recorder
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good903.32avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good£174.45avg listing price — sweet spot $15–$100
Price range
Okay£14.83–£304.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£28K£28K/yr · 46K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price