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dummy cctv camera
Skip itSoft demand (+0.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,241.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£4.55–£20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Market size
Okay£115K£115K/yr · 192K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch