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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 42Conversion 12Competition 13Returns 19Price range 12Avg price 48Brand share 0Review moat 48Quality gap 35

Review moat

Okay1,742.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£187.19

avg listing price — sweet spot $15–$100

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£97K

£97K/yr · 54K searches

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Competition

Bad84%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad£13.07–£701.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand