47
dji pocket 2
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.39avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great463.08avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£98K£98K/yr · 163K searches
Price range
Bad£3.95–£385.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand