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disposable vape
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible30.45avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Price range
Bad£4.86–£17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 745K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand