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digital calendar
Skip itPrices mostly outside the sweet spot ($50.33–$439.34) — this niche doesn't clear our bar today.
Market size
Great£1.2M£1.2M/yr · 698K searches
Review moat
Good748.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good£139.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£50.33–£439.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price