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day of the dead decorations
Skip itPrices mostly outside the sweet spot ($3.53–$11.61) — this niche doesn't clear our bar today.
Review moat
Great189.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+62.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£3K£3K/yr · 36K searches
Price range
Bad£3.53–£11.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier