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charging plug
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Great£931K£931K/yr · 1.2M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.50–£26.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,160.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand