36
cat cam
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£16.90avg listing price — sweet spot $15–$100
Price range
Great£11.07–£27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 44K searches
Review moat
Bad35,434.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand