53
canon
Worth a lookShows a $2.2M/yr market, but weak search conversion (0.5%) keeps it on the watch list.
Market size
Incredible£2.2M£2.2M/yr · 1.6M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Great436.91avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Avg price
Okay£277.19avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad£42.90–£547.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price