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caliburn g2 pods
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great167.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Bad£6.97–£16.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£20K£20K/yr · 26K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier