40
baofeng
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£51.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great379.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£130K£130K/yr · 193K searches
Price range
Okay£15.54–£314.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price