41
backdrop
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great£18.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.02–£34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,205.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 542K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier