45
aux to lightning cable
Skip itPrices mostly outside the sweet spot ($3.28–$12.64) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,561.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 74K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Price range
Bad£3.28–£12.64cheapest to priciest tracked listing — scored on the share inside $15–$100