47
apple wallet
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great£21.75avg listing price — sweet spot $15–$100
Price range
Great£8.85–£48.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,387.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 118K searches