39
apple pencil tips
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£215K£215K/yr · 210K searches
Review moat
Okay2,351.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.47–£15.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand