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ac adapter
Skip itPrices mostly outside the sweet spot ($3.57–$10.67) — this niche doesn't clear our bar today.
Review moat
Great185.03avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 88K searches
Price range
Bad£3.57–£10.67cheapest to priciest tracked listing — scored on the share inside $15–$100