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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 10Conversion 97Competition 15Returns 99Price range 61Avg price 44Brand share 4Review moat 33Quality gap 33

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.16–£30.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.29

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,237.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£106K

£106K/yr · 64K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand