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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 37Conversion 71Competition 20Returns 98Price range 63Avg price 81Brand share 0Review moat 49Quality gap 30

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£17.35

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£712K

£712K/yr · 634K searches

Price range

Good£5.99–£30.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,558.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand