40
20 inch tv
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Review moat
Great428.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£92.66avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay£42.19–£163.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 52K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price