54
12v tv
Worth a lookShows a thin review moat (190 avg reviews), but weak search conversion (1.1%) keeps it on the watch list.
Review moat
Great189.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£123.15avg listing price — sweet spot $15–$100
Market size
Good£426K£426K/yr · 312K searches
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£62.12–£192.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price