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12v power supply
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-16.1% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great201.3avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good£3.99–£37.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£142K£142K/yr · 237K searches
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch