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zip firelighters
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great446.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.79avg listing price — sweet spot $15–$100
Price range
Good£2.16–£29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£46K£46K/yr · 28K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-69.3%90-day search growth — must beat 0% to launch