53
zigbee
Worth a lookShows a sweet-spot price point ($25.56 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible£25.56avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good746.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.78–£132.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£322K£322K/yr · 421K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand