38
zigbee switch
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great460.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.78avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay£5.78–£20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 71K searches