53
zigbee smart plug
Worth a lookShows a sweet-spot price point ($25.79 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible£25.79avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good745.39avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.78–£132.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£304K£304K/yr · 404K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand