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worktop oil
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£29.11avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great£8.02–£67.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£717K£717K/yr · 210K searches
Review moat
Good1,382.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand