55
woods rum
Worth a lookShows low returns (0.1%), but weak search conversion (0.8%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great313.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£3.79–£63.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£14.97avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 379K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier