60
wooden door stop
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great414.42avg incumbent reviews — the moat a new listing must climb
Growth
Great+64.6%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 51K searches
Price range
Bad£2.75–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand