40
wood wax
Skip itPrices mostly outside the sweet spot ($3.62–$14.22) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,656.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 143K searches
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.62–£14.22cheapest to priciest tracked listing — scored on the share inside $15–$100