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wood stain
Skip itPrices mostly outside the sweet spot ($3.33–$14.74) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,514.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 434K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Price range
Bad£3.33–£14.74cheapest to priciest tracked listing — scored on the share inside $15–$100