40
wood repair filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,729.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Price range
Bad£3.64–£17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£30K£30K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier