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wood oil
Skip itSoft demand (-4.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,244.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.43–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£149K£149K/yr · 168K searches
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch