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53

wood filler

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.66–$11.08) keeps it on the watch list.

Market size 66Growth 46Conversion 96Competition 24Returns 98Price range 0Avg price 17Brand share 26Review moat 43Quality gap 75

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£645K

£645K/yr · 761K searches

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,222.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£6.23

avg listing price — sweet spot $15–$100

Price range

Bad£2.66–£11.08

cheapest to priciest tracked listing — scored on the share inside $15–$100