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wood filler white
Skip itPrices mostly outside the sweet spot ($2.66–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,448.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 108K searches
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£2.66–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100