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wood filler oak
Skip itPrices mostly outside the sweet spot ($3.64–$11.62) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,264.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 82K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.64–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100