45
wire wool mice
Skip itPrices mostly outside the sweet spot ($3.07–$12.65) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good845.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 101K searches
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100