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wire hiders
Skip itPrices mostly outside the sweet spot ($4.29–$15.27) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good£285K£285K/yr · 715K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Review moat
Bad5,344.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.29–£15.27cheapest to priciest tracked listing — scored on the share inside $15–$100