58
wire cutters
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£472K£472K/yr · 635K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,423avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.77–£23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch