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wilko paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£14.97avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.37–£22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,821.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 176K searches
Brand share
Bad98%top-5 brand share — brand-locked demand