51
white toilet roll holder
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,056.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.08avg listing price — sweet spot $15–$100
Price range
Okay£3.09–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 88K searches
Signals No Dominant Brand