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white tape
Skip itPrices mostly outside the sweet spot ($1.68–$7.49) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Okay£150K£150K/yr · 171K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad10,185.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.44avg listing price — sweet spot $15–$100
Price range
Bad£1.68–£7.49cheapest to priciest tracked listing — scored on the share inside $15–$100