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white spray paint
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.20–$11.63) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good814avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Market size
Okay£144K£144K/yr · 215K searches
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Price range
Bad£3.20–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100